IMHO In my humble opinion
IMHO: I have been a long-time proponent of migration to video communications. The statistics don't lie. 4x more engaging. Mobile friendly. Sticky.
How Video Technology Is Changing the Face of the Web
By Oren Boiman
IMHO: This may be the easiest explanation of why UTM codes are important and how to implement them. Without UTM codes you got nadda!
The Dummies’ Guide To UTM Tracking For Google Analytics
By Richard Bayston